ströck packaging

project work 2, FH Joanneum – Thomas Eder, Markus Resch

2022

 

The “Ströck Packaging” project was developed as part of the Project Work 2 with Viennese bakery “Ströck”. This packaging was an experiment in incorporating laser cutting and laser engraving into packaging design. Our packaging for the roulade utilizes this technology to its advantage. The information that is typically printed on the cardboard is easily lasered. The use of uncolored, uncoated cardboard results in a more sustainable packaging. The opening and closing of the packaging was designed to be as easy as possible, reducing the packing cycle time.